To strengthen the outreach of Greek wine, and in collaboration with the Union of Kiato, we planned and delivered wine-tasting events in Belgrade and London. There, industry professionals had the opportunity to discover the Roditis variety through specially curated menus designed to highlight both its quality characteristics and its pairing potential in international markets. To further support the initiative, we organized a familiarization visit to Kiato, enabling distinguished experts from Serbia and the United Kingdom to gain a comprehensive understanding of Roditis production, from cultivation to bottling.