We designed a 3-day Press Fam Trip to highlight Mountain Pelion as a captivating, yet authentic destination. The programme featured experiential activities in chestnut forests, curated gastronomic experiences ranging from the renowned Karaiskos Farm to the traditional tsipouradika of Volos, and participation in the Firiki Apple Festival in Vizitsa. Through this itinerary, we showcased both the dynamism of local agricultural cooperatives and the resilience of the region’s tourism offering.