"We developed the communication strategy and promotional activities for the NECCA (Natural Environment and Climate Change Agency) project “Revision of the Red List Catalogue of Threatened Species of Plants, Animals and Fungi”, one of Greece’s most important biodiversity monitoring initiatives, assessing approximately 11,500 endemic species. Our services included media coordination, press releases covering the progress of the scientific work in collaboration with the International Union for the Conservation of Nature (IUCN), the Hellenic Zoological Society (HZS), and the Hellenic Botanical Society (HBS), as well as the creation of advertorial content and expert interviews in high-reach digital media, aiming to highlight the environmental significance of the project and the contribution of the participating stakeholders."