In the framework of the Inter-territorial Project "OREA KRITI", we organized a three-day familiarization trip (Fam Trip) with specialized travel and gastronomy journalists. Through a rich itinerary that included visits to historical museums and cottage industries, traditional villages, weaving and woodcarving workshops, we highlighted the cultural and gastronomic wealth of the mountainous destinations of Psiloritis, securing extensive publicity in leading travel media.